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John Harne,  Executive Creative Director, Definition 6

The Concept of Credibility and Trust Around Brands and Brand Strategy

John Harne, executive creative director of Definition 6, manages and overseesthe unified agency’s creative disciplines and provides strategic direction to helpclients engage target audiences through innovation, visual attraction and informationtransparency.In his role, he’s also responsible for business development and helping Definition 6grow its customer base by building more comprehensive service offerings.Before joining Definition 6, Harne built usability and creative practices for two ofthe largest publicly traded interactive agencies. His client experience includes recentwork for Coca-Cola, HBO, Bliss Flooring, Mitsubishi, Rubbermaid, Facebook andDollywood.

404-784-7950  |  John.harne@definition6.com  |  www.definition6.com

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Erick Pennington  |  Pennington Business Development

Erick has more than a decade of experience in B2B sales and business development inthe professional sports arena and marketing services industry.
His career began in corporate sales with Major League Baseball’s Tampa Bay Rays,where he secured the largest corporate package in team history. He then moved on tothe NBA’s Houston Rockets, where he was among the organization’s top salespeopleand moved to Atlanta nine years ago to launch and manage a team of 20 salespeople forthe NBA’s Atlanta Hawks.
Later, as Project Director for Ashton Brand Group, an international brand consulting firm,he became the highest-grossing business development person in the agency’s historyand secured engagements with brands such as DuPont, Russell Corporation and NorthAmerican Honda. From there he would move on to The Jones Group, a full-servicemarketing agency, where he would spend five of the next six years directing the agency’sbusiness development initiatives.
During his first year at Jones, he scheduled 50 new business meetings in 52 weeks,acquired nine new clients and contributed to a 50% growth in revenue. The newacquisitions included brands such as Cingular Wireless, Coca-Cola Enterprises, VeriFoneand Whole Foods. The beginning of his final year at the agency was highlighted by theacquisition of a $600,000 client that began with a cold call.
Areas of discipline include brand strategy and development, marketing communications,corporate communications, digital media, social media, sponsorship marketing andsports marketing. He’s sold into both the B2C and B2B space and along a wide range ofverticals.

erick@erickpennington.com  |  678.659.9256  |  www.erickpennington.com

Join us Thursdays at 10am to hear experts discuss the shifts that have taken place and are taking place in the US and global markets that are permanently changing the way today’s brands are built.

The environment in a Starbucks, the behavior of the flight attendant on a Southwest flight, the industrial design of an Apple product:  These are examples of Authentic Branding. Today’s most successful corporations have discovered that real brand power comes from within. 800 Degrees Co-Founder, Mark Speece, discusses why more and more companies are building brands from the inside-out – uncovering that original inspiring idea that became a company or product – and what this means for marketers, sales people and advertisers.

Mark and his guests will seek to uncover the forces driving this transformation and how enlightened marketers are evolving to respond to and lead these changes.